Tourismusmarketing

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Original language	German
Title of host publication	Branchenspezifisches Marketing : Grundlagen – Besonderheiten – Gemeinsamkeiten
Editors	Dieter K. Tscheulin, Bernd Helmig
Number of pages	16
Place of Publication	Wiesbaden
Publisher	Gabler Verlag
Publication date	2001
Pages	187-202
ISBN (Print)	3-409-11573-0
Publication status	Published - 2001

Literaturverz. S. 201-202

Research areas and keywords

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title = "Tourismusmarketing",

keywords = "Betriebswirtschaftslehre, Dienstleistungsmarketing, Tourismusmarketing",

author = "Karlheinz W{\"o}hler",

note = "Literaturverz. S. 201-202",

year = "2001",

language = "Deutsch",

isbn = "3-409-11573-0",

pages = "187--202",

editor = "Tscheulin, \{Dieter K.\} and Bernd Helmig",

booktitle = "Branchenspezifisches Marketing",

publisher = "Gabler Verlag",

address = "Deutschland",

}

TY - CHAP

T1 - Tourismusmarketing

AU - Wöhler, Karlheinz

N1 - Literaturverz. S. 201-202

PY - 2001

Y1 - 2001

KW - Betriebswirtschaftslehre

KW - Dienstleistungsmarketing

KW - Tourismusmarketing

M3 - Aufsätze in Sammelwerken

SN - 3-409-11573-0

SP - 187

EP - 202

BT - Branchenspezifisches Marketing

A2 - Tscheulin, Dieter K.

A2 - Helmig, Bernd

PB - Gabler Verlag

CY - Wiesbaden

ER -