Abstract
We debate the strategic application of game elements to corporate messaging regarding societal and ecological concerns. We propose that gamified corporate social responsibility (CSR) communication is potentially well suited to create attention and involvement for corporate CSR initiatives. However, we argue that many gamification applications undermine their purpose and increase stakeholder suspicions about CSR. By debating the potential benefits and risks of gamified CSR communication, we aim to open the scholarly debate on the appropriateness of gamification in CSR.
| Original language | English |
|---|---|
| Journal | Journal of Management Inquiry |
| Volume | 28 |
| Issue number | 2 |
| Pages (from-to) | 141-144 |
| Number of pages | 4 |
| ISSN | 1056-4926 |
| DOIs | |
| Publication status | Published - 01.04.2019 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Research areas and keywords
- Sustainability sciences, Communication
- corporate social responsibility
- CSR communication
- gamification
- play
ASJC Scopus Subject Areas
- Strategy and Management
- Business, Management and Accounting(all)
- Management of Technology and Innovation
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