Abstract
This study explores the role of business model experimentation and its opportunities for accelerating and facilitating the implementation of the circular economy approach in company business models. While researchers in different fields started to investigate the role of business model experiments, also in relation to sustainability (e.g., Chesbrough, 2012; Huijben & Verbong, 2013), the concept of “circular business model experimentation” is still unrefined. The following research question is addressed: What is business model experimentation in a circular economy context?
| Original language | English |
|---|---|
| Title of host publication | 5th International Online Conference on New Business Models : Sustainable. Circular. Inclusive. 1-2 July 2020. Conference Proceedings: Book of Abstracts |
| Editors | Jan Jonker, Niels Faber |
| Number of pages | 5 |
| Place of Publication | Nijmegen |
| Publisher | Radboud University Nijmegen |
| Publication date | 02.07.2020 |
| Pages | 106-110 |
| ISBN (Electronic) | 978-90-830787-0-0 |
| Publication status | Published - 02.07.2020 |
| Event | 5th International Conference on New Business Model - NBM 2020: Sustainable. Circular. Inclusive. - Hosted by Radboud University, Nijmegen, Netherlands Duration: 01.07.2020 → 02.07.2020 Conference number: 5 https://www.nbmconference.eu |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Research areas and keywords
- Sustainability sciences, Management & Economics
- Circular economy
- circular business model
- sustainable business experiment
- circular business model experiment
- literature review
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