| Original language | English |
|---|---|
| Title of host publication | CSR Communication Conference 2015 : Conference Proceedings |
| Editors | Urša Golob , Klement Podnar, Anne-Ellerup Nielsen, Christa Thomsen, Wim Elving |
| Number of pages | 1 |
| Place of Publication | Ljubljana |
| Publisher | University of Ljubljana |
| Publication date | 2015 |
| Pages | 227 |
| ISBN (Electronic) | 978-961-235-743-6 |
| Publication status | Published - 2015 |
| Event | International Corporate Social Responsibility Communication Conference - CSRCOM 2015 - University of Ljubljana, Ljubljana, Slovenia Duration: 17.09.2015 → 19.09.2015 Conference number: 3 http://csr-com.org/csr_comunication |
Research areas and keywords
- Management studies
Activities
- 1 Presentations (poster etc.)
-
Cross-cultural differences in consumers' perception of the credibility of cause-related marketing (CRM) campaigns
Bögel, P. M. (presenter), Bekmeier-Feuerhahn, S. (Coauthor) & Hannemann, E.-S. (Coauthor)
17.09.2015 → 19.09.2015Activity: Talk or presentation › Presentations (poster etc.) › Research
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