Real-Time Advertising

Martin Stange; Burkhardt Funk

doi:10.1007/s12599-014-0346-0

Real-Time Advertising

Professorship of Information Systems, in particular Data Science

Research output: Journal contributions › Journal articles › Research › peer-review

6 Citations (Scopus)

Abstract

RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.

Original language	English
Journal	Business and Information Systems Engineering
Volume	6
Issue number	5
Pages (from-to)	305-308
Number of pages	4
ISSN	2363-7005
DOIs	https://doi.org/10.1007/s12599-014-0346-0
Publication status	Published - 10.2014

Research areas and keywords

Business informatics
business model
user behavior
online advertising
automate decision
advertisting spending

ASJC Scopus Subject Areas

Information Systems

Access to Document

10.1007/s12599-014-0346-0

Multi-Channel Advertising Effectiveness: Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising
Stange, M. (Author), Funk, B. (Primary supervisor), Funk, B. (First reviewer), Abou Nabout, N. (Second reviewer) & Niemeyer, P. (Third reviewer), 20.01.2017
Doctoral thesis

Cite this

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title = "Real-Time Advertising",

abstract = "RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.",

keywords = "Business informatics, business model, user behavior, online advertising, automate decision, advertisting spending",

author = "Martin Stange and Burkhardt Funk",

year = "2014",

month = oct,

doi = "10.1007/s12599-014-0346-0",

language = "English",

volume = "6",

pages = "305--308",

journal = "Business and Information Systems Engineering",

issn = "2363-7005",

publisher = "Gabler Verlag",

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T1 - Real-Time Advertising

AU - Stange, Martin

AU - Funk, Burkhardt

PY - 2014/10

Y1 - 2014/10

N2 - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.

AB - RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.

KW - Business informatics

KW - business model

KW - user behavior

KW - online advertising

KW - automate decision

KW - advertisting spending

UR - https://www.scopus.com/pages/publications/84920266941

U2 - 10.1007/s12599-014-0346-0

DO - 10.1007/s12599-014-0346-0

M3 - Journal articles

SN - 2363-7005

VL - 6

SP - 305

EP - 308

JO - Business and Information Systems Engineering

JF - Business and Information Systems Engineering

IS - 5

ER -

Real-Time Advertising

Abstract

Research areas and keywords

ASJC Scopus Subject Areas

Access to Document

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Student theses

Multi-Channel Advertising Effectiveness: Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising

Cite this