O Fortuna: Semiotische Werbeanalyse

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Research areas and keywords

@article{74aa85b06a6849138d0e1f7d4617f4c7,

title = "O Fortuna: Semiotische Werbeanalyse",

keywords = "Wirtschaftspsychologie",

author = "Claudia Puchta and Kay-Volker Koschel and Olaf R{\"u}sing",

year = "2010",

month = jun,

language = "Deutsch",

volume = "39",

pages = "48--50",

journal = "Planung \& Analyse",

issn = "0724-9632",

publisher = "Deutscher Fachverlag",

number = "6",

}