Abstract
Local Energy Markets (LEMs) allow direct citizen involvement in energy production and trading. A study surveyed 636 Swiss electricity consumers using choice-based conjoint analysis to explore preferences for various LEM characteristics. Three consumer segments emerged: 'Renewable energy enthusiasts' (42 %), interested in energy mix and community PV investment; 'Price sensitives' (30 %), driven mainly by costs; and 'Uninvolved' (28 %), focused on energy mix but hesitant about PV investment. Demographic and psychological variables helped characterize these segments, suggesting tailored communication strategies to boost participation in future energy markets. Communication strategies should focus on ‘Renewable energy enthusiasts’ segment and should emphasize environmental benefits and community engagement to leverage their high motivation for involvement.
| Original language | English |
|---|---|
| Article number | 100109 |
| Journal | Cleaner Energy Systems |
| Volume | 7 |
| Number of pages | 11 |
| DOIs | |
| Publication status | Published - 01.04.2024 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2024
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 7 Affordable and Clean Energy
Research areas and keywords
- Choice-based experiment
- Local Energy Markets (LEMs)
- Prosumer
- segmentation
- Psychology
- Management studies
- Sustainability sciences, Management & Economics
ASJC Scopus Subject Areas
- Renewable Energy, Sustainability and the Environment
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