@inbook{dc861ef4d48146238300e364331f1239,
title = "Marketing f{\"u}r Gr{\"u}ndungsunternehmen - Forschungsstand und Forschungsperspektive",
keywords = "Betriebswirtschaftslehre",
author = "Fabian Eggers",
note = "Literaturangaben",
year = "2006",
language = "Deutsch",
isbn = " 9783631550700",
pages = "183--201",
editor = "Stephan Sch{\"o}ning and J{\"o}rg Richter and Heike Wetzel and Dirk Nissen",
booktitle = "Existenzgr{\"u}ndung - Beitr{\"a}ge zur Gr{\"u}ndungsforschung",
publisher = "Peter Lang Verlag",
address = "Deutschland",
}