| Original language | German |
|---|---|
| Journal | Werbeforschung & Praxis |
| Volume | 42 |
| Issue number | 6 |
| Pages (from-to) | 26-27 |
| Number of pages | 2 |
| ISSN | 0256-4033 |
| Publication status | Published - 1997 |
| Externally published | Yes |
Research areas and keywords
- Management studies
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver