Markenbewertung als Controllinginstrument

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Original language	German
Title of host publication	Marketingcontrolling
Editors	Sven Reinecke, Torsten Tomczak, Sabine Dittrich
Number of pages	9
Place of Publication	St. Gallen
Publisher	Thexis Verlag
Publication date	1998
Pages	158-166
ISBN (Print)	3-908545-37-4
Publication status	Published - 1998
Externally published	Yes

Research areas and keywords

@inbook{9baee36c85524100acd335bef394945e,

title = "Markenbewertung als Controllinginstrument",

keywords = "Betriebswirtschaftslehre",

author = "Sigrid Bekmeier-Feuerhahn",

year = "1998",

language = "Deutsch",

isbn = "3-908545-37-4",

series = "Fachbuch f{\"u}r Marketing",

publisher = "Thexis Verlag",

pages = "158--166",

editor = "Sven Reinecke and Torsten Tomczak and Sabine Dittrich",

booktitle = "Marketingcontrolling",

}