Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Original language	English
Title of host publication	Focus Group Research : PART FOUR: SPECIFIC METHODOLOGICAL ISSUES
Editors	Graham R. Walden
Number of pages	24
Volume	4
Place of Publication	London
Publisher	SAGE Publications Inc.
Publication date	09.2012
Pages	315-338
ISBN (Print)	978-0-85702-567-8
Publication status	Published - 09.2012

Research areas and keywords

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title = "Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation",

keywords = "Business psychology",

author = "Claudia Puchta and Jonathan Potter",

year = "2012",

month = sep,

language = "English",

isbn = "978-0-85702-567-8",

volume = "4",

pages = "315--338",

editor = "Walden, \{Graham R.\}",

booktitle = "Focus Group Research",

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Manufacturing Individual Opinions: Market Research Focus Groups and the Discursive Psychology of Evaluation. / Puchta, Claudia; Potter, Jonathan.
Focus Group Research: PART FOUR: SPECIFIC METHODOLOGICAL ISSUES. ed. / Graham R. Walden. Vol. 4 London: SAGE Publications Inc., 2012. p. 315-338.

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

TY - CHAP

T1 - Manufacturing Individual Opinions

T2 - Market Research Focus Groups and the Discursive Psychology of Evaluation

AU - Puchta, Claudia

AU - Potter, Jonathan

PY - 2012/9

Y1 - 2012/9

KW - Business psychology

UR - https://us.sagepub.com/en-us/nam/focus-group-research/book235672#tabview=toc

M3 - Contributions to collected editions/anthologies

SN - 978-0-85702-567-8

VL - 4

SP - 315

EP - 338

BT - Focus Group Research

A2 - Walden, Graham R.

PB - SAGE Publications Inc.

CY - London

ER -