@inbook{a372dafea6ff4764bc0270051d5335b1,
title = "Lead markets, international business and frugal innovation",
keywords = "Management studies, frugal innovation, international business, lead markets, Emerging market multinationals, Country-of-Origin-Effekt, Gobal innovation",
author = "Rajnish Tiwari and Cornelius Herstatt",
year = "2023",
month = sep,
day = "12",
doi = "10.4337/9781788118873.00030",
language = "English",
isbn = "9781788118866",
pages = "296--312",
booktitle = "Handbook on Frugal Innovation",
publisher = "Edward Elgar Publishing",
address = "United Kingdom",
}