@article{611689acfa8849c5be5b5ed270a11fca,
title = "Kommunikation von Start-ups: Bedeutung, Ziele, Zielgruppen und Kan{\"a}le",
keywords = "Betriebswirtschaftslehre, Gr{\"u}ndungskommunikation, Kommunikation von Start-ups",
author = "Sigrid Bekmeier-Feuerhahn and Mark Euler and Christian Rudeloff and J{\"o}rg Sikkenga",
year = "2015",
month = sep,
language = "Deutsch",
volume = "46",
pages = "48--54",
journal = "prmagazin",
issn = "0342-8702",
publisher = "Verlag Rommerskirchen",
number = "09/2015",
}