Implicit processes in moral decision making: Why milliseconds matter

The present study examines the relationship between implicit mental processes and moral decisions in business. Based on the dual‐process view in implicit social cognition, it is argued that moral judgments can rely on two different modes of information processing (implicit vs. explicit processes). In order to test this assumption, several experiments were conducted. The participants were supposed to work on a complex ethical decision‐making task. Implicit processes were assessed with latency‐based measures (e.g. Implicit Association Test, Eye‐Tracking). Different questionnaires were used to diagnose explicit judgmental processes. The results show that latency‐based measures are a good predictor for moral decision making.