Abstract
A theoretical analysis of individual-level planning and action strategies used by small business owners/managers distinguishes five different strategic approaches: Complete (top-down) Planning, Critical Point, Opportunistic, Reactive, and Routine/Habit. Research on 80 owners of small start-up firms in the Netherlands showed that, as hypothesized, a Reactive Strategy was negatively related to firm success, while a Critical Point Strategy was positively related. The combination of Critical Point and Opportunistic strategies appeared most successful and the combination of Opportunistic and Reactive was found to be least successful.
| Original language | English |
|---|---|
| Journal | Journal of Small Business Management |
| Volume | 38 |
| Issue number | 2 |
| Pages (from-to) | 1-18 |
| Number of pages | 18 |
| ISSN | 0047-2778 |
| Publication status | Published - 04.2000 |
| Externally published | Yes |
Research areas and keywords
- Business psychology
ASJC Scopus Subject Areas
- Strategy and Management
- Business, Management and Accounting(all)
- Management of Technology and Innovation
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