Efficient Consumer Response: Supply Chain Management (SCM), Category Management (CM) und Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze

Dirk Seifert

Efficient Consumer Response: Supply Chain Management (SCM), Category Management (CM) und Collaborative Planning, Forecasting and Replenishment (CPFR) als neue Strategieansätze

Dirk Seifert

Professorship of Business Administration, in Particular Innovation Management

Research output: Books and anthologies › Monographs › Research

Original language	German

Place of Publication	München [u.a.]
Publisher	Hampp Verlag
Number of pages	489
ISBN (Print)	3879887896, 9783879887897
Publication status	Published - 2004

Publication series

Name	Hamburger Schriften zur Marketingforschung
Publisher	Hampp
No.	14
Volume	14
ISSN (Print)	1430-5429

Research areas and keywords

Management studies

Cite this

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PB - Hampp Verlag

CY - München [u.a.]

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