E-Marketing als strategischer Erfolgsfaktor

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Research areas and keywords

@article{183db5e9b789470ba8cc7012a812cc06,

title = "E-Marketing als strategischer Erfolgsfaktor",

keywords = "Betriebswirtschaftslehre",

author = "Edgar Kreilkamp and Dirk Schm{\"u}cker",

year = "2001",

language = "Deutsch",

volume = "35",

pages = "106",

journal = "FVW international",

issn = "0939-6039",

publisher = "FVW Medien",

number = "5",

}