Determination of brand-equity from a consumer-oriented perspective

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

Original language	English
Title of host publication	European Advances in Consumer Research
Editors	Flemming Hansen
Number of pages	13
Volume	2
Place of Publication	Kopenhagen
Publisher	Association of Consumer Research
Publication date	1995
Pages	224-236
ISBN (Print)	978-0-915552-35-1
Publication status	Published - 1995
Externally published	Yes

Research areas and keywords

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title = "Determination of brand-equity from a consumer-oriented perspective",

keywords = "Management studies, brand-equity, consumer-oriented",

author = "Sigrid Bekmeier-Feuerhahn",

year = "1995",

language = "English",

isbn = "978-0-915552-35-1",

volume = "2",

series = "E - European Advances in Consumer Research",

publisher = "Association of Consumer Research",

pages = "224--236",

editor = "Flemming Hansen",

booktitle = "European Advances in Consumer Research",

address = "United States",

}

Determination of brand-equity from a consumer-oriented perspective. / Bekmeier-Feuerhahn, Sigrid.
European Advances in Consumer Research. ed. / Flemming Hansen. Vol. 2 Kopenhagen: Association of Consumer Research, 1995. p. 224-236 (E - European Advances in Consumer Research; Vol. 2).

Research output: Contributions to collected editions/works › Contributions to collected editions/anthologies › Research

TY - CHAP

T1 - Determination of brand-equity from a consumer-oriented perspective

AU - Bekmeier-Feuerhahn, Sigrid

PY - 1995

Y1 - 1995

KW - Management studies

KW - brand-equity

KW - consumer-oriented

M3 - Contributions to collected editions/anthologies

SN - 978-0-915552-35-1

VL - 2

T3 - E - European Advances in Consumer Research

SP - 224

EP - 236

BT - European Advances in Consumer Research

A2 - Hansen, Flemming

PB - Association of Consumer Research

CY - Kopenhagen

ER -