Abstract
In this paper the authors offer a new perspective that is a cultural perspective as a tool für market research and communication studies. Briefly they introduce the benefits of a so-called Culture Check and demonstrate its possible applications with the help of study provided for a tobacco company
| Original language | German |
|---|---|
| Journal | Planung & Analyse |
| Volume | 34 |
| Issue number | 5 |
| Pages (from-to) | 24-26 |
| Number of pages | 3 |
| ISSN | 0724-9632 |
| Publication status | Published - 31.10.2006 |
Research areas and keywords
- Business psychology