| Original language | German |
|---|---|
| Journal | Absatzwirtschaft |
| Volume | 47 |
| ISSN | 0001-3374 |
| Publication status | Published - 2004 |
Bibliographical note
Literaturverz.Research areas and keywords
- Management studies
AIDA, reif für das Museum?
- Jürgen Lürssen
Research output: Journal contributions › Journal articles › Research