A framework for business model development in technology-driven start-ups

Kristian Groth Albøge; Jesper Gyldenlev Andersen; Rainer Lueg; Kristian Posselt Nielsen

doi:10.5771/0042-059X-2015-1-67

A framework for business model development in technology-driven start-ups

Kristian Groth Albøge
, Jesper Gyldenlev Andersen
, Rainer Lueg
, Kristian Posselt Nielsen

Research output: Journal contributions › Journal articles › Research › peer-review

Abstract

We propose a framework to explain how business models develop
in technology-driven start-up companies using a case study from
Scandinavia. We suggest that existing frameworks assume a linear
decision process that ignores the company’s course of experimenting
under environmental uncertainty. Our proposed framework acknowledges
how a start-up makes several iterative and path-dependent
decisions to create several business model prototypes before
eventually making the irreversible strategic choice of which one to
implement.

Original language	English
Journal	Die Unternehmung
Volume	69
Issue number	1
Pages (from-to)	67-80
Number of pages	14
ISSN	0042-059X
DOIs	https://doi.org/10.5771/0042-059X-2015-1-67
Publication status	Published - 2015
Externally published	Yes

Research areas and keywords

Management studies
Business Model development
start-up
framework
decision making
environmental uncertainty
planning

Access to Document

10.5771/0042-059X-2015-1-67

Cite this

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title = "A framework for business model development in technology-driven start-ups",

abstract = "We propose a framework to explain how business models develop in technology-driven start-up companies using a case study from Scandinavia. We suggest that existing frameworks assume a linear decision process that ignores the company{\textquoteright}s course of experimenting under environmental uncertainty. Our proposed framework acknowledges how a start-up makes several iterative and path-dependent decisions to create several business model prototypes before eventually making the irreversible strategic choice of which one to implement.",

keywords = "Management studies, Business Model development, start-up, framework, decision making, environmental uncertainty, planning, Gesch{\"a}ftsmodellentwicklung, junge Unternehmen, Analyserahmen, Entscheidungsfindung, Umweltunsicherheit",

author = "Alb{\o}ge, \{Kristian Groth\} and Andersen, \{Jesper Gyldenlev\} and Rainer Lueg and Nielsen, \{Kristian Posselt\}",

year = "2015",

doi = "10.5771/0042-059X-2015-1-67",

language = "English",

volume = "69",

pages = "67--80",

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T1 - A framework for business model development in technology-driven start-ups

AU - Albøge, Kristian Groth

AU - Andersen, Jesper Gyldenlev

AU - Lueg, Rainer

AU - Nielsen, Kristian Posselt

PY - 2015

Y1 - 2015

N2 - We propose a framework to explain how business models develop in technology-driven start-up companies using a case study from Scandinavia. We suggest that existing frameworks assume a linear decision process that ignores the company’s course of experimenting under environmental uncertainty. Our proposed framework acknowledges how a start-up makes several iterative and path-dependent decisions to create several business model prototypes before eventually making the irreversible strategic choice of which one to implement.

AB - We propose a framework to explain how business models develop in technology-driven start-up companies using a case study from Scandinavia. We suggest that existing frameworks assume a linear decision process that ignores the company’s course of experimenting under environmental uncertainty. Our proposed framework acknowledges how a start-up makes several iterative and path-dependent decisions to create several business model prototypes before eventually making the irreversible strategic choice of which one to implement.

KW - Management studies

KW - Business Model development

KW - start-up

KW - framework

KW - decision making

KW - environmental uncertainty

KW - planning

KW - Geschäftsmodellentwicklung

KW - junge Unternehmen

KW - Analyserahmen

KW - Entscheidungsfindung

KW - Umweltunsicherheit

U2 - 10.5771/0042-059X-2015-1-67

DO - 10.5771/0042-059X-2015-1-67

M3 - Journal articles

SN - 0042-059X

VL - 69

SP - 67

EP - 80

JO - Die Unternehmung

JF - Die Unternehmung

IS - 1

ER -

A framework for business model development in technology-driven start-ups

Abstract

Research areas and keywords

Access to Document

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Cite this