Research output per year
Research output per year
Project Details
Description
Im Forschungsprojekt „Search Engine Marketing Account Aggregation“ – kurz SEM-A² – untersucht das Team um Prof. Dr. Burkhardt Funk Suchmaschinenwerbung für Unternehmen. Dabei zielen die Forscher besonders darauf ab, wissenschaftlich relevante und praktisch umsetzbare Lösungsbeiträge für kleine und mittlere Unternehmen in der Region zu entwickeln.
| Acronym | TM 1.3 C FuE-Projekt 07 - SEM-A2 |
|---|---|
| Status | Finished |
| Period | 01.10.11 → 31.10.15 |
Funding
- Investitions- und Förderbank Niedersachsen – NBank
Project grants
- EU funding
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Research output
- 3 Article in conference proceedings
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Investigating the Promotional Effect of Green Signals in Sponsored Search Advertising Using Bayesian Parameter Estimation
Blask, T., 2014, Information Technology in Environmental Engineering: Selected Contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013). Springer Verlag, p. 25-37 13 p. (Environmental Science and Engineering).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
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Applying Bayesian Parameter Estimation to A/B Tests in e-Business Applications: Examining the Impact of Green Marketing Signals in Sponsored Search Advertising
Blask, T.-B., 01.01.2013, DCNET 2013 ICE-B 2013 OPITICS 2013 ICETE 2013: Proceedings of the 4th International Conference on Data Communication Networking, 10th International Conference on e-Business and 4th International Conference on Optical Communication. Obaidat, M. S. (ed.). Science and Technology Publications, Lda (SciTePress), p. 312-319 8 p. (ICETE 2013 - 10th Int. Joint Conf. on E-Business and Telecommunications; 4th Int. Conf. DCNET 2013, - 10th Int. Conf. on ICE-B 2013 and OPTICS 2013 - 4th Int. Conf. on Optical Communication Systems).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Open Access2 Citations (Scopus) -
Bayesian Parameter Estimation in Green Business Process Management: A Case Study in Online-Advertising
Blask, T.-B., 2013, INFORMATIK 2013 - Informatik angepasst an Mensch, Organisation und Umwelt. Hornbach, M. (ed.). Bonn: Gesellschaft für Informatik e.V., p. 852-863 12 p. (Lecture Notes in Informatics (LNI), Proceedings - Series of the Gesellschaft fur Informatik (GI); vol. 220).Research output: Contributions to collected editions/works › Article in conference proceedings › Research › peer-review
Open Access