Research output per year
Research output per year
Personal profile
Curriculum
- since 04/2013: Junior-Professorin for Marketing - Eberhard Karls University Tübingen
- 04/2018-09/2018 Interim Professor of Marketing “Vertretungsprofessorin”) University of Stuttgart
- 10/2018-12/2018 Visiting Scholar
- 09/2016-12/2016 Tuck School of Business, Dartmouth College, USA
- 04/2010–03/2013 Research Associate with Prof. Dr. Karen Gedenk, Department of Business Administration, especially market-oriented media management, University of Hamburg
- 07/2012-08/2012 Visiting Scholar
- 06/2011-07/2011 Tilburg University, Netherlands
- 10/2009–03/2010 Research Associate with Prof. Dr. Karen Gedenk, Department of Business Administration, Marketing Research, University of Cologne
Education/Academic qualification
Business Administration, Doctorate , “Essays on Marketing Strategies in Cyclical and Seasonal Environments”, University of Hamburg
03.2010 → 03.2013
Award Date: 31.03.2013
Business Administration , Master, Myopic Management and Multinational Enterprise Marketing Decisions, Tilburg University
09.2008 → 08.2009
Award Date: 30.08.2009
Business Administration, Bachelor, “Optimierung des Targeting in Kunden-werben-Kunden-Programmen – Methodische Ansätzebei unbalancierten Stichproben, Kiel University
10.2005 → 02.2009
Award Date: 28.02.2009
Keywords
- Management studies
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Research collaborations from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Research output
- 4 Journal articles
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, K. A., Keller, W. I. Y., Gedenk, K. & Deleersnyder, B., 06.2023, In: International Journal of Research in Marketing. 40, 2, p. 455-474 20 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access7 Citations (Scopus) -
Gender diversity in academic publishing—comment on Galak and Kahn (2021)
Keller, W. I. Y., Müller, F., Stromberg, M. & Papies, D., 09.2021, In: Marketing Letters. 32, 3, p. 325-336 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access6 Citations (Scopus) -
Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study
Wolter, K., Praktiknjo, M., Boie, J., Decker, G., Nadal, J., Jansen, C., Keller, W. I. Y., Meyer, C., Trebicka, J., Attenberger, U. & Thomas, D., 08.2021, In: CardioVascular and Interventional Radiology. 44, 8, p. 1240-1250 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access12 Citations (Scopus) -
Price Promotions and Popular Events
Keller, W. I. Y., Deleersnyder, B. & Gedenk, K., 01.01.2019, In: Journal of Marketing. 83, 1, p. 73-88 16 p.Research output: Journal contributions › Journal articles › Research › peer-review
37 Citations (Scopus)