Personal profile
Curriculum
- since 04/2013: Junior-Professorin for Marketing - Eberhard Karls University Tübingen
- 04/2018-09/2018 Interim Professor of Marketing “Vertretungsprofessorin”) University of Stuttgart
- 10/2018-12/2018 Visiting Scholar
- 09/2016-12/2016 Tuck School of Business, Dartmouth College, USA
- 04/2010–03/2013 Research Associate with Prof. Dr. Karen Gedenk, Department of Business Administration, especially market-oriented media management, University of Hamburg
- 07/2012-08/2012 Visiting Scholar
- 06/2011-07/2011 Tilburg University, Netherlands
- 10/2009–03/2010 Research Associate with Prof. Dr. Karen Gedenk, Department of Business Administration, Marketing Research, University of Cologne
Education/Academic qualification
Business Administration, Doctorate , “Essays on Marketing Strategies in Cyclical and Seasonal Environments”, University of Hamburg
03.2010 → 03.2013
Award Date: 31.03.2013
Business Administration , Master, Myopic Management and Multinational Enterprise Marketing Decisions, Tilburg University
09.2008 → 08.2009
Award Date: 30.08.2009
Business Administration, Bachelor, “Optimierung des Targeting in Kunden-werben-Kunden-Programmen – Methodische Ansätzebei unbalancierten Stichproben, Kiel University
10.2005 → 02.2009
Award Date: 28.02.2009
Keywords
- Management studies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
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Research collaborations from the last five years
Research output
- 4 Journal articles
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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters
Widdecke, K. A., Keller, W. I. Y., Gedenk, K. & Deleersnyder, B., 06.2023, In: International Journal of Research in Marketing. 40, 2, p. 455-474 20 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access8 Citations (Scopus) -
Gender diversity in academic publishing—comment on Galak and Kahn (2021)
Keller, W. I. Y., Müller, F., Stromberg, M. & Papies, D., 09.2021, In: Marketing Letters. 32, 3, p. 325-336 12 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access7 Citations (Scopus) -
Glue Embolization of Gastroesophageal Varices during Transjugular Intrahepatic Portosystemic Shunt (TIPS) Improves Survival Compared to Coil-only Embolization—A Single-Center Retrospective Study
Wolter, K., Praktiknjo, M., Boie, J., Decker, G., Nadal, J., Jansen, C., Keller, W. I. Y., Meyer, C., Trebicka, J., Attenberger, U. & Thomas, D., 08.2021, In: CardioVascular and Interventional Radiology. 44, 8, p. 1240-1250 11 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access12 Citations (Scopus) -
Price Promotions and Popular Events
Keller, W. I. Y., Deleersnyder, B. & Gedenk, K., 01.01.2019, In: Journal of Marketing. 83, 1, p. 73-88 16 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access37 Citations (Scopus)