Curriculum

Since 2020 Prof. Dr. Monika Imschloß is professor for business administration, in particular marketing. She primarily focusses on questions concerning consumer behavior in retail contexts. In terms of content, particular emphasis is placed on aspects of multi-sensory marketing, digitalization, and sustainability. The research program investigates how sensory stimuli (especially music) influence buying and consumption behavior and how consumers react to digital innovations (e.g. self-tracking apps, software upgradeability) or sustainable products (e.g. upcycling).

In both research and teaching, the professorship strives for a close exchange with practice in order to ensure the practical relevance of questions and contents.

Academic Career

• 2015-2020 IFH Junior-Professor of Marketing and Retailing at the University of Cologne
• 2014 Ph.D in Marketing from the University of Mannheim
• 2014 Dissertation on multi-sensory marketing
• 2010-2014 Doctoral student at the Chair of Business-to-Business Marketing, Sales & Pricing, University of Mannheim
• 2010 Diploma in psychology, University of Würzburg

Expert Activities

• Editorial Review Board Member of the Journal of Business Research (80002900.indd (elsevier.com)
• Reviewer on request for several Marketing-Journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Medical Internet Research, Psychology & Marketing
• Regular Reviewer for conferences: EMAC, AMS and AMA