Curriculum

Maureen Schulze is Junior Professor for Sustainable Consumer Behaviour at the Centre for Sustainability Management. Her research focuses on understanding and facilitating the transition towards sustainable behavior change. She analyzes the behavioral mechanisms that shape sustainable purchasing decisions, as well as decision-making inconsistencies, such as the discrepancy between sustainability attitudes and actual consumer behavior. Additionally, she investigates sustainability transitions, particularly how innovations emerging in niche markets transition into the mainstream market. Her research explores the structural conditions that either enable or hinder sustainable consumer behavior, with a key focus on the role of (food) retailers as agents of change and their strategic levers to accelerate the transition toward more sustainable consumption patterns.

• Since February 2025: Junior Professor for Sustainable Consumer Behavior at Leuphana University
• 2021–2024: Postdoctoral Researcher
  Copenhagen Business School
  Department of Management, Society & Communication
• June 2024: Visiting Researcher
  Wageningen University & Research
  Marketing and Consumer Behaviour Group 
• 2020–2021: Postdoctoral Researcher
  Georg-August University of Göttingen
  Chair of Marketing for Food and Agricultural Products
• October and November 2018: Visiting Researcher 
  Aarhus University
  School of Business and Social Sciences, 
• 2017–2020: Doctoral Student
  Thesis titled Transformation Processes in Intensive Livestock Production Systems: Consumer Demands and Food Retailers Marketing Strategies
  Georg-August University of Göttingen
  Chair of Marketing for Food and Agricultural Products
• 2013–2016: Master of Science, Agricultural Economics
  Christian-Albrechts University of Kiel