Personal profile
Curriculum
- since April 2022 retired
- Since 2001: Professor in Lueneburg
- Since 1991: Director of NIT, Kiel
- 2010–2012: Visiting Professor at the Vienna University of Economics (Austria)
- 1982–2005: Lecturer at the universities of e.g. Innsbruck (Austria), Berlin (Germany), Östersund (Sweden), and Kiel (Germany) and at the German universities of applied sciences of Würzburg/Schweinfurt, Bremen and Heide.
- 1984-1991: Research director at the Studienkreis für Tourismus (study group of tourism) in Starnberg; Germany
- 1986 doctoral thesis on stress and recreation.
- 1981-1984, Assistant researcher in experimental and applied psychology at the University of Würzburg (Germany)
Research interests
The focus of Martin Lohmann’s work is on consumer behaviour in tourism and market research. Topics include Psychological effects of leisure and travel; Impact research (e. g. consumer reaction to terrorism); Trend analysis etc. One of his most prominent applied research projects is an annual survey on the travel behaviour and travel related attitudes and preferences of German tourists (www.reiseanalyse.de) measuring the German tourism demand since 1970.
Teaching
- Methods of Consumer Research
- Consumer Behaviour in Tourism
- Advertising Psychology
Keywords
- Business psychology
- Tourism studies
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 11 Sustainable Cities and Communities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
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Research collaborations from the last five years
Projects
- 2 Finished
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The online destination experience before travel: an analysis of experience components, triggers, and impacts on destination websites
Köchling, A. G. (Project manager, academic) & Lohmann, M. (Coordination)
01.01.19 → 30.06.22
Project: Dissertation project
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Self-interpretation and self-representation of tourists and the resonance of the social environment: Prestige-effects of holiday travel.
Kuhn, F. (Project manager, academic) & Lohmann, M. (Project staff)
01.01.18 → 30.06.22
Project: Dissertation project
Research output
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Personal prestige through travel? Developing and testing the personal prestige inventory in a tourism context
Kuhn, F., Kock, F. & Lohmann, M., 08.02.2023, In: Consumer Behavior in Tourism and Hospitality. 18, 1, p. 1-16 16 p.Research output: Journal contributions › Journal articles › Research › peer-review
5 Citations (Scopus) -
Assessing pre-travel online destination experience values of destination websites: scale development and validation
Köchling, A. & Lohmann, M., 07.12.2022, In: Information Technology and Tourism. 24, 4, p. 457-484 28 p.Research output: Journal contributions › Journal articles › Research › peer-review
Open Access12 Citations (Scopus) -
The impact of the SARS-CoV-2 pandemic on tourists’ personal prestige – an experimental study
Kuhn, F., Kock, F. & Lohmann, M., 01.07.2022, In: International Journal of Culture, Tourism, and Hospitality Research. 16, 1, p. 238-258 21 p.Research output: Journal contributions › Journal articles › Research › peer-review
8 Citations (Scopus) -
Erholung
Lohmann, M., 2021, Tourismus, Hotellerie und Gastronomie von A bis Z. Fuchs, W. (ed.). Berlin: De Gruyter Oldenbourg , p. 289-292 4 p.Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
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Reiseanalyse
Lohmann, M., 2021, Tourismus, Hotellerie und Gastronomie von A bis Z. Fuchs, W. (ed.). Berlin: De Gruyter Oldenbourg , p. 769-770 2 p.Research output: Contributions to collected editions/works › Articles for encyclopedia › Research
Activities
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Schweizer Landschaftskongress 2020
Lohmann, M. (Speaker)
19.10.2020 → 20.10.2020Activity: Participating in or organising an academic or articstic event › Conferences › Research
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IHK Schleswig-Holstein (External organisation)
Lohmann, M. (Member)
01.01.2020 → 31.12.2021Activity: Membership › Learned societies and special interest organisations › Transfer
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Tourismusagentur Schleswig-Holstein GmbH in Kiel (External organisation)
Lohmann, M. (Member)
01.01.2020 → 31.12.2021Activity: Membership › Learned societies and special interest organisations › Transfer
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Walter de Gruyter GmbH (External organisation)
Lohmann, M. (Member)
01.01.2020 → 31.12.2021Activity: Membership › Academic councils, panels and committees › Transfer
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Polytechnic Institute of Leiria (External organisation)
Lohmann, M. (Member)
01.01.2020 → 31.12.2020Activity: Membership › Academic councils, panels and committees › Transfer
Press/Media
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Müritz statt Malle / Urlaub 2021: Trotz Corona ist die Reiselust ungebrochen
24.01.21
1 Media contribution
Press/Media
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