Personal profile
Curriculum
Scientific and professional activity
- 2001: Appointment as Professor for General Business Administration, especially Marketing in the Department of Business Psychology
- 2000-2001: Project Manager at Roland Berger & Partner in the Competence Center "Consumer Goods and Retail", where she led the practice group "Customer Relationship Management (CRM)
- 1999 Doctorate (Dr. rer. pol.)
- 1998-2000 Senior Consultant at Cap Gemini Ernst & Young (Gemini Consulting) in the area of e-Commerce and e-Customer Relationship Management
- 1996 - 1998: Scholarship holder of the Stiftung Industrieforschung (Industrial Research Foundation)
- 1992 onwards: freelance management consultant for SMEs in the field of telecommunications
- 1990 - 1995: studies of business administration at the University of Siegen
- 1987 - 1990: Apprenticeship as a bank clerk (Volksbank e.G.) and subsequent work as a customer consultant (Bankhaus Hallbaum, Maier & Co. AG)
Keywords
- Management studies
Research output
- 1 Journal articles
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Messeerfolgskontrolle im Spannungsfeld zwischen Theorie und Praxis: Eine empirische Untersuchung zur Messeerfolgskontrolle ausstellender B2B-Unternehmen
Wintjen, J. & Brockelmann, K., 03.04.2016, In: PraxisWISSEN Marketing. 1, p. 113-127 15 p.Research output: Journal contributions › Journal articles › Research › peer-review
Activities
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Deutscher Handelskongress 2025
Brockelmann, K. (Participant)
12.11.2025 → 13.11.2025Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
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Jahrstagung AFM
Brockelmann, K. (Participant)
23.05.2025 → 24.05.2025Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
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Leuphana Universität Lüneburg (Organisational unit)
Brockelmann, K. (Deputy member)
01.12.2024 → …Activity: Membership › Leuphana academic councils and committees › Leuphana Academic Committees
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Handelskongress Deutschland 2024
Brockelmann, K. (Participant)
12.11.2024 → 14.11.2024Activity: Participating in or organising an academic or articstic event › Conferences › Transfer
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Jahrestagung der Arbeitsgemeinschaft für Marketing - AFM 2024
Brockelmann, K. (Participant)
05.06.2024 → 08.06.2024Activity: Participating in or organising an academic or articstic event › Conferences › Transfer