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The Managerial Relevance of Marketing Research

  • Nico Wiegand (Coauthor)
  • Imschloß, M. (Coauthor)
  • Maren Becker (Speaker)
  • Werner J. Reinartz (Speaker)

Activity: Talk or presentation › Conference Presentations › Research

Period24.01.2019
Event titleTagung der Kommission Marketing im VHB 2019
Event typeConference
LocationKarlsruhe, Germany, Baden-WürttembergShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies