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The Managerial Relevance of Marketing Research

  • Werner J. Reinartz (Speaker)
  • Imschloß, M. (Coauthor)
  • Nico Wiegand (Coauthor)

Activity: Talk or presentation › Conference Presentations › Research

Period04.06.2018
Event titleBI-JAMS Thought Leaders’ Conference on Generalizations in Marketing 2018: Systematic Reviews and Meta-Analyses
Event typeConference
OrganiserBI Norwegian Business School
LocationOslo, NorwayShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies