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The Impact of Academic Marketing Research on Practice

  • Werner J. Reinartz (Speaker)
  • Nico Wiegand (Coauthor)
  • Imschloß, M. (Coauthor)
  • Maren Becker (Speaker)

Activity: Talk or presentation › Conference Presentations › Research

Period29.05.2019
Event title48th Annual Conference of the European Marketing Academy - EMAC 2019
Event typeConference
Conference number48
OrganiserEuropean Marketing Academy (EMAC)
LocationHamburg, Germany, HamburgShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies