Reprocessing from the inside: Employees' perception of participative CSR approaches

Description

Stakeholder-involvement strategy is one important communicative approach for implementing CSR. Clearly, stakeholder-involvement strategies necessitate motivating employees to participate. Recent research focuses on employees as stakeholders, an examines their role in various CSR outcomes. By contrast, this research seeks to identify antecedents of a successful participative CSR process involving employees. Applying Theory of Planned Behavior (TPB), this explorative study suggests how it may be extended.

Period	17.09.2015 → 19.09.2015
Event title	International Corporate Social Responsibility Communication Conference - CSRCOM 2015
Event type	Conference
Conference number	3
Organisers	University of Ljubljana, University of Amsterdam, Aarhus University
Location	Ljubljana, SloveniaShow on map
Degree of Recognition	International