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‘Please, Just Make Service Faster’: When Human-likeness in Chatbots Backfires

Activity: Talk or presentation › Conference Presentations › Research

Period24.05.2023
Event title52. EMAC Annual Conference 2023: The role of marketing in a world of the big challenges of sustainable development – bridging the B2C and B2B divide
Event typeConference
Conference number52
OrganiserEuropean Marketing Academy (EMAC)
SponsorUniversity of Southern Denmark
LocationOdense, DenmarkShow on map
Degree of RecognitionInternational