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Marketing of Public and Non-Profit Organisations Understanding Audiences and how to Persuade them in Public and NPO

Activity: Talk or presentation › Conference Presentations › Research

Period03.06.2014 → 06.06.2014
Event title43rd Annual Conference of the European Marketing Academy - EMAC 2014: Paradigm, Shifts & Interactions
Event typeConference
Conference number43
OrganisersUniversity of Valencia, European Marketing Academy (EMAC)
SponsorsUniversity of Valencia, European Marketing Academy (EMAC), Dpto. de Comercialización e Investigación de Mercados
LocationValencia, SpainShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies