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Jahrestagung der Forschungsgruppe Konsum und Verhalten - 2013
Sikkenga, J.
(Speaker)
Professorship of Business Management, in Particular Communication and Cultural Management
Activity
:
Participating in or organising an academic or articstic event
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Research
Description
Würden Sie das Museum weiterempfehlen? Eine austauschtheoretische Betrachtung der senderorientierten Weiterempfehlung.
Period
19.09.2013
→
21.09.2013
Event type
Conference
Sponsor
Saarland University
Location
Berlin, Germany
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Degree of Recognition
National
Research areas and keywords
Management studies
X