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Does Anthropomorphism in Chatbots Enhance Customers' Willingness to Pay?

Activity: Talk or presentation › Conference Presentations › Research

Period27.05.2022
Event title51. EMAC Annual Conference 2022
Event typeConference
Conference number51
OrganiserEuropean Marketing Academy (EMAC)
LocationBudapest, HungaryShow on map
Degree of RecognitionInternational