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Cultural differences in the credibility of cause-related marketing campaigns - A German-Chinese comparison

Activity: Talk or presentation › Presentations (poster etc.) › Research

Period21.09.2017 → 23.09.2017
Event titleInternational Corporate Social Responsibility Communication Conference - CSRCOM 2017
Event typeConference
Conference number4
OrganisersAustrian Academy of Sciences, University of Vienna, University of Klagenfurt
LocationWien, AustriaShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies

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