Cultural Differences in the Credibility of Cause-Related Marketing Campaigns – A German-Chinese Comparison
- Paula Maria Bögel (presenter)
- Valentina Yee Kwan Cotton-Chan (Coauthor)
- L. Ulsamer (Coauthor)
- Bekmeier-Feuerhahn, S. (Coauthor)
Activity: Talk or presentation › Conference Presentations › Research