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Continuous Innovation through Modular Upgradeability: How Software Upgrades Affect Consumer Product Valuations

  • Nico Wiegand (Speaker)
  • Imschloß, M. (Speaker)
  • Vanessa Junc (Speaker)

Activity: Talk or presentation › Conference Presentations › Research

Period20.06.2019 → 21.06.2019
Event titleSociety for Consumer Psychology Boutique Conference 2019: Numerical Markers in Judgments, Choices, and Consumption
Event typeConference
LocationMontreal, Canada, QuebecShow on map
Degree of RecognitionInternational

Research areas and keywords

  • Management studies