21st Academy of Marketing Science Wolrd Marketing Congress - AMS WMC 2018

Related content

• Activities

• The Dual Role of Price on Consumers' Purchase Intentions of Hedonic Versus Utilitarian Products

  Activity: Talk or presentation › Conference Presentations › Research

• Research output

• Investigating the Dual Role of Price on Consumers’ Purchase Intentions of Hedonic versus Utilitarian Products: An Abstract

  Research output: Contributions to collected editions/works › Published abstract in conference proceedings › Research › peer-review