Which nudges get support - A Quantitative Analysis of the Dimensions Transparency and Dual Process Theory

Hannes Wissmann; Augustin Süßmair

doi:10.1504/IJEBR.2024.10055044

Which nudges get support - A Quantitative Analysis of the Dimensions Transparency and Dual Process Theory

Titel in Übersetzung: Welche Anstöße werden unterstützt - Eine quantitative Analyse der Dimensionen Transparenz und Duale Prozesstheorie

Hannes Wissmann
, Augustin Süßmair

Professur für Unternehmensführung und Controlling sowie Personal und Organisation

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › Begutachtung

Abstract

Politische Entscheidungsträger interessieren sich zunehmend für so genannte „Nudges“, d. h. verhaltensorientierte politische Maßnahmen. Die Legitimität und Akzeptanz von „Nudges“ wird kontrovers diskutiert. In diesem Beitrag wurde die Akzeptanz von Nudges anhand des Rahmens von Hansen und Jespersen (2013) untersucht, der Nudges in vier Typen einteilt, wobei zwischen einer dualen prozesstheoretischen Dimension und einer Dimension der epistemischen Transparenz unterschieden wird. Es wurde ein Online-Fragebogen entwickelt, in dem 135 Teilnehmer ihre Unterstützung für die verschiedenen Arten von Nudges in den Bereichen Gesundheit und Nachhaltigkeit angaben. Es wurde die Hypothese aufgestellt, dass die Unterstützung in beiden Bereichen und über alle Bereiche hinweg in der folgenden Reihenfolge abnehmen würde: Transparentes System 2, transparentes System 1, nicht-transparentes System 1 und nicht-transparentes System 2 Nudges. Die Hypothesen konnten für Nachhaltigkeitsnudges und für alle Anwendungsbereiche bestätigt werden. Weitere Analysen ergaben, dass ein niedrigeres Bildungsniveau, ein höheres Einkommen und ein höheres Umweltbewusstsein positiv mit der Akzeptanz von Nachhaltigkeits-Nudges korreliert sind.

Titel in Übersetzung	Welche Anstöße werden unterstützt - Eine quantitative Analyse der Dimensionen Transparenz und Duale Prozesstheorie
Originalsprache	Englisch
Zeitschrift	International Journal of Economics and Business Research
ISSN	1756-9850
DOIs	https://doi.org/10.1504/IJEBR.2024.10055044
Publikationsstatus	Angenommen/Im Druck - 2024

Fachgebiete und Schlagwörter

Betriebswirtschaftslehre
Wirtschaftspsychologie

ASJC Scopus Sachgebiete

Volkswirtschaftslehre, Ökonometrie und Finanzen (insg.)
Betriebswirtschaft, Management und Rechnungswesen (insg.)

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abstract = "Policymakers have been increasingly interested in so-called 'nudges' which are behaviourally informed policy measures. The legitimacy and acceptability of nudging is controversially debated. In this paper, the acceptability of nudges was examined by the framework of Hansen and Jespersen (2013), which classifies nudges into four types by distinguishing on a dual process theory dimension and on an epistemic transparency dimension. An online questionnaire was developed in which 135 participants stated their support for the different types of nudges applied in the areas of health and sustainability. It was hypothesised that for both and across areas, the support would decrease in the following order: transparent system 2, transparent system 1, non-transparent system 1, and non-transparent system 2 nudges. The hypotheses could be confirmed for sustainability nudges and across application areas. Further analysis indicated that lower education, higher income, and higher environmental awareness are positively correlated with acceptance of sustainability nudges.",

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AB - Policymakers have been increasingly interested in so-called 'nudges' which are behaviourally informed policy measures. The legitimacy and acceptability of nudging is controversially debated. In this paper, the acceptability of nudges was examined by the framework of Hansen and Jespersen (2013), which classifies nudges into four types by distinguishing on a dual process theory dimension and on an epistemic transparency dimension. An online questionnaire was developed in which 135 participants stated their support for the different types of nudges applied in the areas of health and sustainability. It was hypothesised that for both and across areas, the support would decrease in the following order: transparent system 2, transparent system 1, non-transparent system 1, and non-transparent system 2 nudges. The hypotheses could be confirmed for sustainability nudges and across application areas. Further analysis indicated that lower education, higher income, and higher environmental awareness are positively correlated with acceptance of sustainability nudges.

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KW - public policy

KW - behavior change

KW - sustainability

KW - health

KW - behavior experiment

KW - Business psychology

UR - https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijebr

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Which nudges get support - A Quantitative Analysis of the Dimensions Transparency and Dual Process Theory

Abstract

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