Towards More Credible Sustainability Reporting: From Disclosure to Dialogue

Sustainability seems to be the most favourable vehicle for corporate sustainability communication, which needs to convey the performance and even attitudes of corporate on the road to sustainable business in a credible way. Despite considerable progress companies have made for improving the credibility of sustainablity reports since the last few years, there is evidence of a deficiency regarding credibility in terms of what they say in reports and what they do in reality (e.g. Shell in Nigeria & Coca-Cola in India in comparision with their sustainability reports)...