Projekte pro Jahr
Abstract
This study aims to identify determinants for the emergence of trust in AI-based medical assessment systems consisting of chatbots and telemedicine. Existing studies have been failing to create a holistic understanding due to focusing on single trust antecedents. Our study closes this research gap by conducting semi-structured interviews and standardized questionnaires to identify relevant variables and their relationship to each other. Participants (n = 40) take part in a laboratory experiment interacting with a chatbot (vs. chatbot + human agent) for initial medical assessment. The first results indicate the importance of the chatbot’s purpose and the transparency of underlying data base. Furthermore, communication patterns conveying uncertainty reduction are found to be more important than chatbot’s social skills. The additional human expert complements the chatbot due to the possibility of more specific and detailed questioning and patients’ wish of having a responsible person.
| Originalsprache | Englisch |
|---|---|
| Titel | Proceedings of the 49th EMAC 2020 Annual Conference, Budapest, May 26-29, 2020 |
| Seitenumfang | 10 |
| Erscheinungsort | Brüssel |
| Herausgeber (Verlag) | European Marketing Academy |
| Erscheinungsdatum | 27.05.2020 |
| Aufsatznummer | 64418 |
| Publikationsstatus | Erschienen - 27.05.2020 |
| Veranstaltung | 49th Annual of the European Marketing Academy - EMAC 2020 - Corvinus University of Budapest, Budapest , Ungarn Dauer: 26.05.2020 → 29.05.2020 Konferenznummer: 49 http://emac-budapest2020.org/ |
Fachgebiete und Schlagwörter
- Betriebswirtschaftslehre
- Chatbots
- Medibility
- Trust Building
Projekte
- 1 Abgeschlossen
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Medibility: Untersuchung & Design eines KI-gestützten, hybriden Kommunikationssystems in der telemedizinischen Beratung
Bekmeier-Feuerhahn, S. (Wissenschaftliche Projektleiter*in) & Seitz, L. (Projektmitarbeiter*in)
Bundesministerium für Bildung und Forschung
01.08.19 → 31.05.22
Projekt: Forschung