Tourism management in a global and transnational perspective

Karlheinz Wöhler

Tourism management in a global and transnational perspective

Karlheinz Wöhler

Institut für Stadt- und Kulturraumforschung

Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung

Abstract

Based on the fact that touristic products are service packages and, furthermore that they are provided for strangers, tourism, especially with respect to its structure, is characterized as an international business. Being subject to the conditions of globalization, chances to source components of the touristic product cost-effectively anywhere in the world are given. The risk of globalization is seen in the standardization. Standardization erases the characteristics of a destination and therewith destroys competitive advantages. A transnational marketing strategy is regarded as a solution: Using global advantages with a simultaneous preservation of local anchorage.

Originalsprache	Englisch
Titel	New perspectives and values in world tourism & tourism management in the future
Redakteure/-innen	Ahmet Aktas, Muhammet Kesgin, Emre Cengiz, Erdal Yenialp
Seitenumfang	12
Band	1
Herausgeber (Verlag)	Akdeniz Üniversitesi, Alanya Faculty of Business
Erscheinungsdatum	2006
Seiten	32-43
ISBN (Print)	975-7666-83-1
Publikationsstatus	Erschienen - 2006
Veranstaltung	International Tourism Conference - 2006: New Perspectives and Values in World Tourism & Tourism Management in the Future - Universität Alanya, Alanya, Türkei Dauer: 20.11.2006 → 22.11.2006

Fachgebiete und Schlagwörter

Tourismuswissenschaften
Standardization
competitive advantages
local anchorage

International Tourism Conference - 2006
Wöhler, K. (Sprecher*in)
21.11.2006
Aktivität: Wissenschaftliche und künstlerische Veranstaltungen › Konferenzen › Forschung

Dieses zitieren

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title = "Tourism management in a global and transnational perspective",

abstract = "Based on the fact that touristic products are service packages and, furthermore that they are provided for strangers, tourism, especially with respect to its structure, is characterized as an international business. Being subject to the conditions of globalization, chances to source components of the touristic product cost-effectively anywhere in the world are given. The risk of globalization is seen in the standardization. Standardization erases the characteristics of a destination and therewith destroys competitive advantages. A transnational marketing strategy is regarded as a solution: Using global advantages with a simultaneous preservation of local anchorage.",

keywords = "Tourism studies, Standardization, competitive advantages, local anchorage",

author = "Karlheinz W{\"o}hler",

year = "2006",

language = "English",

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volume = "1",

pages = "32--43",

editor = "Ahmet Aktas and Muhammet Kesgin and Emre Cengiz and Erdal Yenialp",

booktitle = "New perspectives and values in world tourism \& tourism management in the future",

publisher = "Akdeniz {\"U}niversitesi, Alanya Faculty of Business",

address = "Turkey",

note = "International Tourism Conference - 2006 : New Perspectives and Values in World Tourism \& Tourism Management in the Future ; Conference date: 20-11-2006 Through 22-11-2006",

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Tourism management in a global and transnational perspective. / Wöhler, Karlheinz.
New perspectives and values in world tourism & tourism management in the future. Hrsg. / Ahmet Aktas; Muhammet Kesgin; Emre Cengiz; Erdal Yenialp. Band 1 Akdeniz Üniversitesi, Alanya Faculty of Business, 2006. S. 32-43.

Publikation: Beiträge in Sammelwerken › Aufsätze in Konferenzbänden › Forschung

TY - CHAP

T1 - Tourism management in a global and transnational perspective

AU - Wöhler, Karlheinz

PY - 2006

Y1 - 2006

N2 - Based on the fact that touristic products are service packages and, furthermore that they are provided for strangers, tourism, especially with respect to its structure, is characterized as an international business. Being subject to the conditions of globalization, chances to source components of the touristic product cost-effectively anywhere in the world are given. The risk of globalization is seen in the standardization. Standardization erases the characteristics of a destination and therewith destroys competitive advantages. A transnational marketing strategy is regarded as a solution: Using global advantages with a simultaneous preservation of local anchorage.

AB - Based on the fact that touristic products are service packages and, furthermore that they are provided for strangers, tourism, especially with respect to its structure, is characterized as an international business. Being subject to the conditions of globalization, chances to source components of the touristic product cost-effectively anywhere in the world are given. The risk of globalization is seen in the standardization. Standardization erases the characteristics of a destination and therewith destroys competitive advantages. A transnational marketing strategy is regarded as a solution: Using global advantages with a simultaneous preservation of local anchorage.

KW - Tourism studies

KW - Standardization

KW - competitive advantages

KW - local anchorage

M3 - Article in conference proceedings

SN - 975-7666-83-1

VL - 1

SP - 32

EP - 43

BT - New perspectives and values in world tourism & tourism management in the future

A2 - Aktas, Ahmet

A2 - Kesgin, Muhammet

A2 - Cengiz, Emre

A2 - Yenialp, Erdal

PB - Akdeniz Üniversitesi, Alanya Faculty of Business

T2 - International Tourism Conference - 2006

Y2 - 20 November 2006 through 22 November 2006

ER -

Tourism management in a global and transnational perspective

Abstract

Fachgebiete und Schlagwörter

Aktivitäten

International Tourism Conference - 2006

Dieses zitieren