The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Andrea K. Moser

The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers

Andrea K. Moser

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

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Originalsprache	Englisch
Titel	2015 WINTER MARKETING EDUCATORS’ CONFERENCE : Marketing in a Global, Digital and Connected World
Redakteure/-innen	Tom Brown, Vanitha Swaminathan
Seitenumfang	2
Band	26
Herausgeber (Verlag)	American Marketing Association
Erscheinungsdatum	2015
Seiten	C27 - C28
ISBN (Print)	0-87757-357-3, 9781510807747
Publikationsstatus	Erschienen - 2015
Veranstaltung	Winter Marketing Educators’ Conference - AMA 2015: Marketing in a Global, Digital and Connected World - San Antonio Marrott Rivercenter, San Antonio, USA / Vereinigte Staaten Dauer: 13.02.2015 → 15.02.2015 https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference-2015.aspx

Fachgebiete und Schlagwörter

Wirtschaftswissenschaften für Nachhaltigkeit
willingness to pay
theory of planned behavior
green marketing
organic
sustainability

Dieses zitieren

Moser, A. K. (2015). The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. in T. Brown, & V. Swaminathan (Hrsg.), 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World (Band 26, S. C27 - C28). (AMA Winter Edcucators' Conference; Band 26). American Marketing Association.

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Moser, AK 2015, The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. in T Brown & V Swaminathan (Hrsg.), 2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. Bd. 26, AMA Winter Edcucators' Conference, Bd. 26, American Marketing Association, S. C27 - C28, Winter Marketing Educators’ Conference - AMA 2015, San Antonio, Texas, USA / Vereinigte Staaten, 13.02.15.

The Attitude-Behavior Hypothesis and Green Purchasing Behavior: Empirical Evidence from German Milk Consumers. / Moser, Andrea K.
2015 WINTER MARKETING EDUCATORS’ CONFERENCE: Marketing in a Global, Digital and Connected World. Hrsg. / Tom Brown; Vanitha Swaminathan. Band 26 American Marketing Association, 2015. S. C27 - C28 (AMA Winter Edcucators' Conference; Band 26).

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

TY - CHAP

T1 - The Attitude-Behavior Hypothesis and Green Purchasing Behavior

T2 - 2015 AMA Winter Educators’ Conference

AU - Moser, Andrea K.

PY - 2015

Y1 - 2015

KW - Sustainability sciences, Management & Economics

KW - willingness to pay

KW - theory of planned behavior

KW - green marketing

KW - organic

KW - sustainability

M3 - Published abstract in conference proceedings

SN - 0-87757-357-3

SN - 9781510807747

VL - 26

T3 - AMA Winter Edcucators' Conference

SP - C27 - C28

BT - 2015 WINTER MARKETING EDUCATORS’ CONFERENCE

A2 - Brown, Tom

A2 - Swaminathan, Vanitha

PB - American Marketing Association

Y2 - 13 February 2015 through 15 February 2015

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