Real-Time Advertising

Martin Stange; Burkhardt Funk

doi:10.1007/s12599-014-0346-0

Real-Time Advertising

Martin Stange
, Burkhardt Funk

Professur für Wirtschaftsinformatik, insbesondere Data Science

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › Begutachtung

6 Zitate (Scopus)

Abstract

(RTA), has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Avertisers or their media agencies participate in these auctions.

Originalsprache	Englisch
Zeitschrift	Business and Information Systems Engineering
Jahrgang	6
Ausgabenummer	5
Seiten (von - bis)	305-308
Seitenumfang	4
ISSN	2363-7005
DOIs	https://doi.org/10.1007/s12599-014-0346-0
Publikationsstatus	Erschienen - 10.2014

Fachgebiete und Schlagwörter

Wirtschaftsinformatik

ASJC Scopus Sachgebiete

Information systems

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10.1007/s12599-014-0346-0

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title = "Real-Time Advertising",

abstract = "RTA has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Advertisers or their media agencies participate in these auctions.",

keywords = "Business informatics, business model, user behavior, online advertising, automate decision, advertisting spending",

author = "Martin Stange and Burkhardt Funk",

year = "2014",

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doi = "10.1007/s12599-014-0346-0",

language = "English",

volume = "6",

pages = "305--308",

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AU - Stange, Martin

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KW - Business informatics

KW - business model

KW - user behavior

KW - online advertising

KW - automate decision

KW - advertisting spending

UR - https://www.scopus.com/pages/publications/84920266941

U2 - 10.1007/s12599-014-0346-0

DO - 10.1007/s12599-014-0346-0

M3 - Journal articles

SN - 2363-7005

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JO - Business and Information Systems Engineering

JF - Business and Information Systems Engineering

IS - 5

ER -

Real-Time Advertising

Abstract

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