Real-Time Advertising

Martin Stange; Burkhardt Funk

doi:10.1007/s12599-014-0346-0

Real-Time Advertising

Professur für Wirtschaftsinformatik, insbesondere Data Science

Publikation: Beiträge in Zeitschriften › Zeitschriftenaufsätze › Forschung › Begutachtung

6 Zitate (Scopus)

Abstract

(RTA), has been increasingly used. RTA is based on auctions in which individual advertising spaces are sold within a few milliseconds after calling a website. Avertisers or their media agencies participate in these auctions.

Originalsprache	Englisch
Zeitschrift	Business and Information Systems Engineering
Jahrgang	6
Ausgabenummer	5
Seiten (von - bis)	305-308
Seitenumfang	4
ISSN	2363-7005
DOIs	https://doi.org/10.1007/s12599-014-0346-0
Publikationsstatus	Erschienen - 10.2014

Fachgebiete und Schlagwörter

Wirtschaftsinformatik

ASJC Scopus Sachgebiete

Information systems

Zugriff auf Dokument

10.1007/s12599-014-0346-0

Multi-Channel Advertising Effectiveness: Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising
Stange, M. (Autor), Funk, B. (Hauptbetreuer*in), Funk, B. (Erstgutachter*in), Abou Nabout, N. (Zweitgutachter*in) & Niemeyer, P. (Drittgutachter*in), 20.01.2017
Dissertation

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keywords = "Business informatics, business model, user behavior, online advertising, automate decision, advertisting spending",

author = "Martin Stange and Burkhardt Funk",

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KW - Business informatics

KW - business model

KW - user behavior

KW - online advertising

KW - automate decision

KW - advertisting spending

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DO - 10.1007/s12599-014-0346-0

M3 - Journal articles

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Real-Time Advertising

Abstract

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Multi-Channel Advertising Effectiveness: Modeling User Behavior and Approaches for Decision Support in Real-Time Advertising

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