Protection of Colour Per Se: Or, #FreeThePink and the Battle over “Magenta”

Tim W. Dornis

doi:10.5040/9781509944910.ch-012

Protection of Colour Per Se: Or, #FreeThePink and the Battle over “Magenta”

Tim W. Dornis

Publikation: Beiträge in Sammelwerken › Aufsätze in Sammelwerken › Forschung › Begutachtung

Abstract

rechtsvergleichende und rechtsökonomische Untersuchung zum Schutz von Farbmarken in Deutschland, Europa und den USA

Originalsprache	Englisch
Titel	Intellectual Property Excesses : Exploring the Boundaries of IP Protection
Redakteure/-innen	Enrico Bonadio, Aislinn O´Connell
Seitenumfang	26
Erscheinungsort	London
Herausgeber (Verlag)	Bloomsbury Academic
Erscheinungsdatum	2022
Seiten	239-264
ISBN (Print)	978-1-5099-4488-0, 978-1-5099-4492-7
ISBN (elektronisch)	978-1-5099-4489-7, 978-1-5099-4491-0
DOIs	https://doi.org/10.5040/9781509944910.ch-012
Publikationsstatus	Erschienen - 2022

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10.5040/9781509944910.ch-012

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title = "Protection of Colour Per Se: Or, \#FreeThePink and the Battle over “Magenta”",

abstract = "Tim W Dornis Marketing does not work without colours. Not only do the goods themselves often depend heavily on the use of colours or colour combinations, but so do product packaging, the sellers{\textquoteright} retail stores or outlet design, and their trade mark schemes. It is thus no surprise that companies try to protect their {\textquoteleft}own{\textquoteright} colours as {\textquoteleft}colour marks{\textquoteright} or {\textquoteleft}colours per se{\textquoteright} and that they fight over the use of colour by their competitors. The recent colour-mark dispute between Lemonade and Deutsche Telekom is highly illustrative. In 2019, shortly after New York insurance company Lemonade started doing business in Germany, German telecom giant Deutsche Telekom proclaimed that the insurer{\textquoteright}s use of the colour pink infringed upon its trade mark for magenta. Deutsche Telekom owns a large number of trade marks – mostly for telecommunication and internet-related services and equipment – but its most important asset is its {\textquoteleft}house colour{\textquoteright}.... ",

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editor = "Enrico Bonadio and Aislinn O´Connell",

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AU - Dornis, Tim W.

PY - 2022

Y1 - 2022

N2 - Tim W Dornis Marketing does not work without colours. Not only do the goods themselves often depend heavily on the use of colours or colour combinations, but so do product packaging, the sellers’ retail stores or outlet design, and their trade mark schemes. It is thus no surprise that companies try to protect their ‘own’ colours as ‘colour marks’ or ‘colours per se’ and that they fight over the use of colour by their competitors. The recent colour-mark dispute between Lemonade and Deutsche Telekom is highly illustrative. In 2019, shortly after New York insurance company Lemonade started doing business in Germany, German telecom giant Deutsche Telekom proclaimed that the insurer’s use of the colour pink infringed upon its trade mark for magenta. Deutsche Telekom owns a large number of trade marks – mostly for telecommunication and internet-related services and equipment – but its most important asset is its ‘house colour’....

AB - Tim W Dornis Marketing does not work without colours. Not only do the goods themselves often depend heavily on the use of colours or colour combinations, but so do product packaging, the sellers’ retail stores or outlet design, and their trade mark schemes. It is thus no surprise that companies try to protect their ‘own’ colours as ‘colour marks’ or ‘colours per se’ and that they fight over the use of colour by their competitors. The recent colour-mark dispute between Lemonade and Deutsche Telekom is highly illustrative. In 2019, shortly after New York insurance company Lemonade started doing business in Germany, German telecom giant Deutsche Telekom proclaimed that the insurer’s use of the colour pink infringed upon its trade mark for magenta. Deutsche Telekom owns a large number of trade marks – mostly for telecommunication and internet-related services and equipment – but its most important asset is its ‘house colour’....

KW - Law

UR - https://www.bloomsbury.com/uk/intellectual-property-excesses-9781509944880/

U2 - 10.5040/9781509944910.ch-012

DO - 10.5040/9781509944910.ch-012

M3 - Contributions to collected editions/anthologies

SN - 978-1-5099-4488-0

SN - 978-1-5099-4492-7

SP - 239

EP - 264

BT - Intellectual Property Excesses

A2 - Bonadio, Enrico

A2 - O´Connell, Aislinn

PB - Bloomsbury Academic

CY - London

ER -

Protection of Colour Per Se: Or, #FreeThePink and the Battle over “Magenta”

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