@article{0cb9a20c0b394b178d12e2ce35a9dcdb,
title = "Pay What You Want: Eine empirische Untersuchung zur Wirkung des Pricing-Instsruments auf Nachfrager",
keywords = "Betriebswirtschaftslehre, Marketing, PWYW, pay what you want, Zahlungsbereitschaft",
author = "Verena Batt and Matthias Holzer and Jasmin Farouq and Manfred Bruhn",
year = "2018",
language = "Deutsch",
volume = "35",
pages = "96--101",
journal = "Marketing Review St. Gallen",
issn = "1865-6544",
publisher = "Gabler Verlag",
number = "2",
}