"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

Nadine Ober-Heilig; Sigrid Bekmeier-Feuerhahn

"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

Nadine Ober-Heilig
, Sigrid Bekmeier-Feuerhahn

Professur für BWL, insbesondere Kommunikations- und Kulturmanagement

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

Originalsprache	Englisch
Titel	Paradigm Shifts & Interactions : 43rd annual conference; Conference proceedings
Redakteure/-innen	Enrique Bigné
Seitenumfang	1
Herausgeber (Verlag)	Universitat de València
Erscheinungsdatum	2014
Seiten	121
ISBN (Print)	978-84-370-9453-3
Publikationsstatus	Erschienen - 2014
Veranstaltung	43rd Annual Conference of the European Marketing Academy - EMAC 2014: Paradigm, Shifts & Interactions - Valencia, Spanien Dauer: 03.06.2014 → 06.06.2014 Konferenznummer: 43 http://www.emac-online.org/r/default.asp?iId=GFDMDE

Fachgebiete und Schlagwörter

Betriebswirtschaftslehre
Experiental Marketing
Museum Marketing
Audience Development

Zugriff auf Dokument

http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdfLizenz: Urheberrechtlich geschützt

Das gebaute Museumserlebnis: Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken
Ober-Heilig, N., 01.01.2015, Wiesbaden: Gabler Verlag. 218 S. (Forschungsgruppe Konsum und Verhalten)
Publikation: Bücher und Anthologien › Buch

“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives
Ober-Heilig, N. (Sprecher*in) & Bekmeier-Feuerhahn, S. (Ko-Autor*in)
03.06.2014 → 06.06.2014
Aktivität: Vorträge und Gastvorlesungen › Konferenzvorträge › Forschung

Dieses zitieren

Ober-Heilig, N., & Bekmeier-Feuerhahn, S. (2014). "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives. in E. Bigné (Hrsg.), Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings (S. 121). Universitat de València. http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

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title = "{"}No Goal Conflict!{"} Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives",

keywords = "Management studies, Experiental Marketing, Museum Marketing, Audience Development",

author = "Nadine Ober-Heilig and Sigrid Bekmeier-Feuerhahn",

year = "2014",

language = "English",

isbn = "978-84-370-9453-3",

pages = "121",

editor = "Bign{\'e}, \{Enrique \}",

booktitle = "Paradigm Shifts \& Interactions",

publisher = "Universitat de Val{\`e}ncia",

address = "Spain",

note = "43rd Annual Conference of the European Marketing Academy - EMAC 2014 : Paradigm, Shifts \& Interactions , EMAC 2014 ; Conference date: 03-06-2014 Through 06-06-2014",

url = "http://www.emac-online.org/r/default.asp?iId=GFDMDE",

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Ober-Heilig, N & Bekmeier-Feuerhahn, S 2014, "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives. in E Bigné (Hrsg.), Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Universitat de València, S. 121, 43rd Annual Conference of the European Marketing Academy - EMAC 2014, Valencia, Spanien, 03.06.14. <http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf>

"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives. / Ober-Heilig, Nadine; Bekmeier-Feuerhahn, Sigrid.
Paradigm Shifts & Interactions: 43rd annual conference; Conference proceedings. Hrsg. / Enrique Bigné. Universitat de València, 2014. S. 121.

Publikation: Beiträge in Sammelwerken › Abstracts in Konferenzbänden › Forschung › Begutachtung

TY - CHAP

T1 - "No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

AU - Ober-Heilig, Nadine

AU - Bekmeier-Feuerhahn, Sigrid

N1 - Conference code: 43

PY - 2014

Y1 - 2014

KW - Management studies

KW - Experiental Marketing

KW - Museum Marketing

KW - Audience Development

UR - http://adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf

M3 - Published abstract in conference proceedings

SN - 978-84-370-9453-3

SP - 121

BT - Paradigm Shifts & Interactions

A2 - Bigné, Enrique

PB - Universitat de València

T2 - 43rd Annual Conference of the European Marketing Academy - EMAC 2014

Y2 - 3 June 2014 through 6 June 2014

ER -

"No Goal Conflict!" Using Experience Design in Museums to Achieve Marketing Objectives in Combination with their Institutional Objectives

Fachgebiete und Schlagwörter

Zugriff auf Dokument

Publikationen

Das gebaute Museumserlebnis: Erlebniswirksame Architektur als strategische Schnittstelle für Museumsmarken

Aktivitäten

“No Goal Conflict!” Using experience design in museums to achieve marketing objectives in combination with their institutional objectives

Dieses zitieren