@inbook{54d52556b4d241fcb40e638de0c87bca,
title = "Marktorientierte Markenbewertung: Schnittstelle zwischen Marketingmanagement und Marketingcontrolling",
keywords = "Betriebswirtschaftslehre, Controlling , Markenwert , Marketingmanagement ",
author = "Sigrid Bekmeier-Feuerhahn",
note = "Literaturangaben",
year = "2001",
language = "Deutsch",
isbn = "3832307672",
pages = "322--335",
editor = "Sven Reinecke and Torsten Tomczak and Gerold Geis",
booktitle = "Handbuch Marketingcontrolling",
publisher = "Wirtschaftsverlag Carl Ueberreuter",
}