Indian firms in Germany: recent FDI trends critical success factors

With 190 subsidiaries and 23 600 employees on their payrolls as of August 2010, Indian companies have been at the forefront of emerging market investors in Germany. This article provides an update on trends of Indian FDI in Germany and examines some critical success factors responsible for the performance of Indian subsidiaries. The results are based on a study by the authors at Hamburg University of Technology (TUHH).